Amazon (AMZN) Stock Price on July 25, 2025: Expert Analysis & Trends
As of July 25, 2025, Amazon (AMZN) stock is trading at $232.23, up +1.73% on the day after printing a strong bullish daily candle. The e-commerce and cloud titan is pushing toward its recent highs, showing signs of potential breakout momentum after weeks of higher lows and consistent bullish structure.
- Current Price: $232.23
- Daily Price Forecast: Bullish continuation likely toward resistance
- 52-Week Range: $115.45 – $236.00
- Key Support Zone: $226.00-$225
- Key Resistance Zone: $236.00- $233.93 (52-week high)
One critical takeaway from today’s chart: AMZN just printed a bullish engulfing candle, engulfing the past two sessions and closing near the high of day. This is a textbook breakout setup but only if volume steps in to validate the move.
Contents
Candlestick Chart Analysis
The recent candlestick action is cleanly bullish and offers a solid roadmap for short-term traders.
Structure Overview:
- Trend: Clear uptrend since early July.
- Pattern: Strong bullish engulfing candle on July 25.
- Volume Behavior: While volume data isn’t displayed, the price action suggests accumulation — price is rising on consecutive green days without large wicks or reversals.
- Market Context: Following a healthy pullback mid-month, AMZN respected its short-term support and bounced with momentum.
Key Candlestick Signals:
- The July 25 candle engulfed the past two sessions, signaling strength and fresh buying interest.
- Previous candles showed tight consolidation and indecision around $228. This breakout above $230 is significant.
- There’s no upper wick rejection on July 25, meaning buyers held control through the close.
Technical Momentum:
- The uptrend since July 9 has respected a rising support base, creating higher lows.
- Bulls defended the $226–$228 range aggressively — this will now act as a demand zone.
- The chart shows no signs of exhaustion yet, but eyes are now on the $236 level — a double-top rejection there could turn the setup into a fakeout.
AMZN Support and Resistance Levels Table
| Type | Price Level | Description |
|---|---|---|
| Resistance 1 | $236.00 | 52-week high / potential breakout |
| Resistance 2 | $234.50 | Intraday high from last rally leg |
| Resistance 3 | $240.00 | Psychological round number |
| Resistance 4 | $248.00 | 2021 supply zone gap-fill |
| Support 1 | $228.00 | Recent breakout retest zone |
| Support 2 | $226.50 | Consolidation base / demand zone |
| Support 3 | $222.70 | Last swing low |
| Support 4 | $215.00 | July 10 bullish reversal level |
Key Zone to Watch: If AMZN breaks and holds above $236, bulls could target the $240+ range quickly. But a failed breakout at $236 with a long upper wick would signal weakness and potential fade to $228.
7-Day Price Forecast Table
| Date | High | Low | Expected Close |
|---|---|---|---|
| July 26 | $235.50 | $229.20 | $233.00 |
| July 27 | $236.80 | $231.00 | $234.90 |
| July 28 | $239.50 | $233.00 | $238.20 |
| July 29 | $242.00 | $235.50 | $240.50 |
| July 30 | $244.20 | $236.80 | $242.80 |
| July 31 | $245.50 | $238.00 | $244.00 |
| Aug 1 | $248.00 | $240.50 | $247.00 |
Forecast Logic:
If AMZN holds above $228–$230, momentum favors a grind toward $236–$240 this week. A confirmed breakout on volume could extend toward $245–$248, but any rejection at the highs without follow-through could lead to a quick retrace back to $228.
Buy, Hold, or Sell Decision Table
| Action | Trigger Condition | Reasoning |
|---|---|---|
| BUY | Close above $236.00 | Breakout above 52-week high |
| HOLD | Range between $228–$236 | Consolidation within channel |
| SELL | Break below $226.00 | Breakdown of bullish structure |
Buy Scenario:
If AMZN closes above $236 with strong volume, that confirms a breakout from the recent double-top. It opens the door for a leg up toward the $240–$248 zone. This breakout trade setup offers a solid risk/reward, especially if stops are kept tight below $228.
Hold Scenario:
A sideways grind between $228 and $236 suggests indecision — smart traders can wait for a clearer signal. This could be accumulation before the next leg or a distribution top before a rug pull.
Sell Scenario:
If the stock breaks below $226 and closes weak, that would invalidate the short-term bull setup. Sellers could then target the $222.50–$215 range. This would shift sentiment quickly from bullish to cautious.
Fundamental Triggers
Several macro and micro catalysts could influence AMZN in the near term:
Earnings Report
Amazon is expected to report earnings on August 1, 2025. This is a critical binary event that could make or break the current rally. If cloud revenue (AWS) growth or e-commerce margins surprise to the upside, the stock could easily gap above $240. But soft guidance could deflate the current rally quickly.
Sector Rotation
Tech stocks have been rallying across the board, especially mega-cap names like MSFT, GOOGL, and AAPL. If the tech sentiment weakens, AMZN could get dragged into a sector-wide pullback.
Fed Watch
With CPI data due next week, any surprise inflation number or Fed commentary could impact broader indices — and by extension, Amazon.
Institutional Flows
Amazon continues to attract institutional demand, with multiple analyst upgrades over the past month, citing improving margins and solid AWS growth. Look for any large block trades near breakout levels — they often front-run the next move.
Final Thoughts
Outlook: Bullish with Caution
AMZN is showing classic breakout potential — the trend is up, momentum is solid, and bulls are in control for now. But the $236 level is a major battleground. It’s both the 52-week high and a psychological barrier.
Key Zones to Watch:
- Breakout trigger: $236
- Support flip zone: $228–$230
- Failure signal: Break below $226
Trade Setup Possibilities:
- Breakout above $236 → long toward $245–$248
- Fakeout at $236 + close below $230 → fade opportunity
- Consolidation between $230–$236 → wait and see
My Personal Trader Insight:
In my experience, setups like this often trap late breakout buyers if the move doesn’t come with real volume behind it. The current uptrend is textbook bullish — but the key is confirmation above resistance. If AMZN breaks above $236 but fails to hold it with a strong close, that would be my cue to tighten stops or fade the move on weakness. However, if buyers step up and we close firmly above that level with volume, I’d look for a quick extension into the $240–$248 zone.
